The premium in-inbox commerce layer for Shopify retention teams
Every redirect costs you revenue.
Oat replaces the click-to-site step in your highest-value flows with
the action itself
inside the inbox.
In-email commerce for any ESP and any store
Oatmail turns your emails into live storefronts. Customers buy, manage subscriptions, answer surveys, leave reviews, and handle returns directly inside their inbox — no redirect to a website, no extra app to install. It works with any ESP and any ecommerce platform, and runs in Gmail, Apple Mail, and Yahoo Mail with an automatic fallback for everything else.
In-email checkout
The redirect between the email and your site is where cart-recovery flows leak — the customer has to leave the inbox, reload the store, and re-find the cart. Oatmail removes the redirect by completing checkout inside the email, capturing the purchase at the moment intent is highest. You can measure the lift on your own flows during a free trial.
In-email subscription management
Subscribers can pause, skip a shipment, slow down their frequency, upgrade, or reactivate — all inside the email, with no login required. Most cancellations are timing problems rather than product rejection, so catching them at the moment of intent keeps more subscribers. Integrates with Recharge, Skio, and Loop.
In-email surveys and reviews
Embed NPS scores, product reviews, and post-purchase surveys directly inside emails. Customers respond in one click without leaving the inbox, which earns higher response rates than linking out to an external page — more responses, better data, better decisions.
Returns and refund recovery
Oatmail intercepts the return moment with targeted alternatives — exchanges, credits, or complementary products — inside the email, so customers see a better option before the return processes. Returns become a chance to recover the sale instead of losing it.
Intent tracking with the Oatie AI agent
Because every Oatmail email is interactive, each action a customer takes is logged with a timestamp and fed into a real-time Intent Score. When a customer crosses a threshold you define — cart added, product viewed twice, checkout started but not finished — Oatie, Oatmail's AI agent, automatically fires a precision follow-up email at the moment intent is highest.
Works with any ESP and any commerce platform
Oatmail layers onto your existing stack. Your team builds flows exactly as they do today in Klaviyo, Sendlane, Omnisend, Attentive, or any other ESP — no migration, no new platform to learn. On the commerce side, Oatmail connects to Shopify for real-time inventory, live pricing, and customer data, and supports other platforms as well.
Email client coverage
Oatmail's interactive emails work in Gmail (desktop and mobile), Apple Mail (iOS and macOS), and Yahoo Mail. For any client that doesn't support interactive email, Oatmail automatically sends a standard fallback so no customer ever sees a broken message.
Frequently asked questions
Does Oatmail work with my ESP?
Yes — any ESP, including Klaviyo, Sendlane, Omnisend, and Attentive. Oatmail layers interactive content into your existing templates without requiring a new tool or migration.
Do customers need to log in or leave their inbox?
No. Checkout, subscription changes, surveys, reviews, and returns all complete inside the email in one click — no redirect and no login.
What happens in unsupported email clients?
Oatmail detects unsupported clients and automatically sends a standard fallback email, so every recipient gets a working experience.
How is Oatmail priced?
Oatmail is a monthly subscription with a free trial. Contact
brady@tryoat.com
or book a demo
for current pricing.
Learn more
Ready to make email your highest-intent storefront?
Book a demo and see where Oat can replace click-to-site friction with in-inbox actions across one high-value flow.
Book a 30-minute demo
or email brady@tryoat.com.