Email types
Each Oat email type is purpose-built for a moment in the customer journey. Pick a type, customize the design, and send.
Abandoned cart
Recover lost carts with the full cart rendered live in the email — update quantities, swap variants, and check out in one tap. The flagship interactive type.
Featured product
Spotlight a single product (or a curated set) with an inline product view: gallery, options, and add-to-cart, without leaving the inbox.
Forms & surveys
Collect responses right inside the email — sizes, preferences, birthdays — and write the answers straight to the customer's Klaviyo profile for segmentation.
Returns
Keep customers updated through the return lifecycle — submitted, in transit, delivered, refunded — and let them take action inline. Works with Loop and Redo.
Subscriptions
Preview upcoming orders, restart a lapsed subscription, or upsell add-ons — interactive subscription management from the inbox.
Not sure where to start?
Most merchants begin with abandoned cart — it's the highest-impact type and the best showcase of what interactive email can do.